Luxury Real Estate Marketing - Thank You For Not Calling Back

Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!

Yes, your profit will be a product of your debt servicing and acquisition costs so seeking the best rate you can get is important. I would suggest, however, working with a lender who understands you and your project is just as critical.



Part of the exercise of articulating your personal brand is defining what you value the most. Think about some of your favorite real estate in Marbella. things and why they are meaningful to you. This can reveal your personal brand values.

When you sell your house fast to a real estate development. estate investor they will buy your house as is. You do not have to spend money on fixing up your house to create curb appeal. You don't have to leave your house every evening so people can walk through your home critiquing your home decorations. A home buyer will quickly wall through your home, ask you a few questions about the homes history and give you an offer then next day.

These professionals are not your employees, but they handle different parts of your business. For example, you can delegate title search work to your real estate company or service. estate attorney or closing agent.

To better clarify this, I can influence an appraiser to appraise a $200,000 property for as much as $225,000 or as little as $175,000. That's a pretty big swing. And in a tight deal that benalus real estate can cut into your profit margin substantially. I tell my appraisers not to give me any fluff, or what they think is happening in the market place. As Sergeant Joe Friday from the show "Dragnet" always said, "Just the facts ma'am." So if the seller or savvy wholesaler gives you the appraisal, just keep in mind it could also be just another marketing brochure to sell the deal.

The labels and stamps are done by kids and I drop off the mail at the post office. This way, I am able to time the day they get me mail, preferably Tuesdays.

It's great to travel and see the world. It reminds me of something a good friend of mine always says, "Some people have more money and more vision than us". Seeing the growth, prosperity and continued development (even now) of massive architectural icons being built on what was ocean six months ago is motivating.

Leave a Reply

Your email address will not be published. Required fields are marked *